media book
Get ahead with this simple, user-friendly guide…
A practical book full of helpful information and advice, presented in a simple, conversational style – an essential tool for individuals, groups, organisations and small businesses on a limited budget.
Exploring every opportunity you can to get free publicity through media coverage makes good sense, but what is the best way to go about it? How can you stand out from the crowd? How can you make the most of the opportunity when it presents?
There can be enormous benefits from media coverage when it all goes according to plan…but what if it doesn’t? What if something goes wrong? What do you do then?
The secret is to have an understanding of how the media functions so you can work with it in any situation and get the best result possible.
Together, authors Anthony and Maia have over 30 years’ experience in media and public relations. They offer valuable insight and practical guidance so that you can understand how to interact with the media and increase your chances of media coverage.
SO YOU WANT MEDIA COVERAGE … is about getting ahead in a highly competitive environment by finding, creating or capitalising on good stories and interacting efficiently and effectively with the media.
Subjects include:
·
How to write a media release· How and when to contact the media
· What to expect with an interview
· How to come across well in an interview
· When and how to run a media conference
· What to do when things go wrong
· How to handle media attention when you don’t want it
University of Queensland Press
Frangi & Fletcher - RRP $30.00
Available online, or by ordering through a bookshop.
Many libraries also carry it.
